Professional Certificate Programme in Digital Marketing for Performance & Growth - IIM Kozhikode
- Course Duration
9 Months | 120 hours of learning
- Batch
04
- Commencement Date
22nd June 2025
- Application Closure Date
Closing Soon
- Session Timing
Sunday, 7:00 pm to 10:00 pm
Programme Overview
Fast-track your career as a digital maverick by pursuing the Professional Certificate Programme in Digital Marketing for Performance & Growth offered by IIM Kozhikode. This comprehensive programme equips professionals with the skills needed to excel in digital marketing and growth hacking. The programme covers the essential fundamentals of performance marketing and growth tactics and strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and other tactics. With a primary focus on practical and actionable applications and strategic decision-making, this programme offers a unique learning experience that can help professionals become experts in the field. To ensure holistic learning, a diverse set of pedagogies, including tool workshops, case discussions, simulations, live projects, etc., will be used in the class. From developing a successful marketing strategy to tracking and optimizing results, this program will equip professionals with the skills and knowledge they need to succeed in the fast-growing world of performance marketing and growth.
Admission Criteria
Eligibility Criteria
- Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government/recognized international universities) in any discipline.
- By the Programme start date (Technical Orientation), the candidate should have a minimum of 02 years of work experience (after graduation).
About Indian Institute of Management Kozhikode
Started in 1997 with its Post Graduate Programme (PGP), the Indian Institute of Management Kozhikode (IIMK) is on a high growth trajectory today, offering a wide range of academic programmes in the field of management education. These include the Fellow Programme in Management, Executive PG Programmes, Management Development Programmes and Faculty Development Programs. IIMK set up a Satellite campus at Infopark, Kochi, in 2013 dedicated to Executive Education. IIMK has also the unique distinction of launching a PhD (Practice Track) programme for working professionals besides bringing in new dynamic programmes such as the one-year Post Graduate Programme in Business Leadership (2019) MBA in Finance and MBA in Liberal Studies & Management (2020). The institute is also home to IIMK LIVE a first-of-its-kind startup incubation programme and the Indian Business Museum. IIMK is ranked 3rd as per NIRF India Rankings 2024: Management. The institute also features regularly among top global institutes for its flagship MBA (PGP) and EMBA programme (EPGP) in the QS World University Rankings. The institute has leapfrogged 100 spots to be placed in the Top 151-200 Institutes in Business & Management Studies globally, as per the QS World University Rankings by Subject 2024. IIM Kozhikode is also globally accredited by EQUIS (EFMD) and AMBA (UK) and is on the verge of a triple-accreditation crown.
IIM Kozhikode also made its debut in the prestigious Financial Times Rankings in 2023 and was recently ranked #70 among the top-80 open-enrolment executive program providers globally for the year 2024. The feat has further consolidated the 28-year’s IIM’s footing in an exclusive list of the foremost providers of executive education in the world. Marking a significant achievement, the institute has risen 9 spots for its full-time MBA programme in the FT Masters in Management (MIM) Rankings, from Rank #77 in 2023 to an impressive global Rank #68 in 2024, reaffirming its standing among the world’s top institutions. IIM Kozhikode has successfully delivered close to 1300 MDP programmes over the past two decades, training more than 41,000 participants from 150+ organisations, which also includes several Fortune 500 companies in the process.
1st Rank Times B-School Rankings 2025
3rd Rank NIRF India Rankings (Management) 2024
4th Rank 70th in Global, Financial Times Open Enrolment Rankings 2024
Programme Highlights
Certification of Completion from IIM Kozhikode
Executive Alumni Status - IIM Kozhikode
Complete digital immersion
Live project ensures holistic learning
Faculties from academia and industry with immense experience
360-degree approach in marketing to digital consumers
Unique proven pedagogies specifically developed for Digital Marketing courses
Leveraging new immersive tools and technologies in the growing digital landscape
2 Days In-Campus Immersion
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
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higher employee retention rate
%
increase in employee productivity
%
higher incomes per employee
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businesses achieved measurable growth
Companies that already trust us!
Syllabus Breakdown
- Understanding the Digital world; the Behaviour of a Digital Consumer & their journey
- Marketing in a Digital World
- Publishers, Advertisers, and Ad-networks
- Introduction to Digital Marketing Tools
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Display Advertising
- Social Media Marketing
- Content Marketing
- Digital Marketing Analytics
- ROI/ Performance Marketing
- Conversion Rate Optimization (CRO) Strategy
- Attribution Modelling Simulation
- Digital Branding Strategy
- E-Commerce
- Mobile Marketing
- Online Reputation Management (ORM): Strategy & Execution
- Digital Media and Entertainment
- Competing in the Digital World
- Leveraging MarTech
- Using the Metaverse for Performance Marketing and Branding
- Recent Development in Digital, & Global Outlook
- Capstone Live Project
Programme Fee Details
- No cost EMI available.
Application Fee
INR 2,000/- + GSTTotal Programme Fee (excluding Application fees)
INR 1,80,000/- + GSTInstallment Pattern
Booking Amount
INR 70,000/- + GST (3 days from the release of the offer letter)Instalment 1
INR 60,000/- + GST 15th September 2025Instalment 2
INR 50,000/- + GST 15th December 2025Earn a Career Certificate
- After fulfilling the necessary requirements, participants will be granted the esteemed Executive Alumni Status by IIM Kozhikode (The benefits of executive alumni status are at the discretion of IIM Kozhikode).
- IIM Kozhikode offers a certificate in “Professional Certificate Programme in Digital Marketing for Performance & Growth” to participants who successfully meet the evaluation criteria and satisfy the requisite attendance criteria will be awarded a ‘Certification of Completion’.
- Participants who are unable to clear the evaluation criteria but have requisite attendance will be awarded a ‘Participation Certificate’.
Hear from the Alumni
Ms. Shipra Mishra
Senior Executive Marketing, GOIP Global Services Pvt. Ltd.
“The trigger for joining this Digital Marketing for Performance and Growth programme was my belief in continuous learning and my desire to delve deeply into digital marketing. This programme complements my career aspirations by providing expertise in overall marketing and better opportunities. Three specific features that significantly impacted my career were the interactive classes, real-life examples, and group activities. I would recommend this program to aspiring participants because of the brilliant professors and the interactive learning environment at IIM Kozhikode. My experience with Jaro Education has been positive, and I appreciate their technology partnership.”
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Start Referring Today! Start Referring Today!Frequently Asked Questions
This interdisciplinary programme is suitable for:
- Early career professionals who wish to take up a career in Digital Marketing
- Mid-career professionals who manage marketing activities
- Industry leaders who take strategic business decisions
- Business owners who want to leverage digital marketing for growth
- Aspiring entrepreneurs of digital businesses
